7 Good Reasons to Monitor Your Website Uptime

These days, launching a website can be done relatively easily and quickly.

However, maintaining it daily in a running state is another story.

Depending on the website host, your professional website might sometimes be inaccessible to your potential customers and search engines.

While it can be harmless in some cases, while your website or web application is your primary source of revenue, even a few minutes of downtime can have significant repercussions for your business. 

Given the potential for revenue loss, brand damage, and customer dissatisfaction, even a few minutes of downtime can be a significant issue for businesses. 

So, to mitigate this risk, companies of all sizes must integrate tracking and log opportunities into their digital strategy.

In this article, you’ll learn some good reasons to implement an uptime monitoring strategy into your business and its myriad benefits to ensure its service continuity.

What Does Website Uptime Monitoring Means

Monitoring a website’s uptime is about ensuring in real time that a website, an e-commerce store, or an app remains accessible to its users as often as possible.

It usually involves regular applicable checks on the platform that can be set up at different intervals and alerts your team of potential issues affecting your platform’s operations.

It then creates related incidents and can generate handy reports to understand the reasons behind these downtimes.

The website uptime is evaluated with an indicator that is always in percentages.

A good uptime score allows professional businesses to maximize their chance to reach as many potential users as possible, while a bad or average score might significantly impact their online results.

Most organizations with high traffic volumes always try to maintain an uptime score superior to 99.5% and as close to 100% as possible.

7 Important Reasons to Regularly Check Your Website’s Uptime

Here are some essential reasons to keep track of your site’s uptime:

Protecting Your Platform-Generated Revenue

A website uptime monitoring system is essential for serious businesses that rely heavily on their online presence to drive revenue and customer engagement.

By regularly checking the availability and performance of their website at determined frequencies, companies can proactively identify and resolve issues that may lead to downtime, preventing the potential loss of thousands of dollars in revenue for even a brief outage.

Because even a short period of interrupted service can be costly for these companies, regardless of their size.

In fact, according to Statista, the average hourly downtime cost due to server outages was between $301K and $400K in 2020, meaning that setting up a reactive monitoring system might help you protect your platform-generated dollars.

Proactive Issue Detection

Furthermore, an uptime monitoring solution can send alerts of real-time disruptions to your in-house team and provide insightful logs and status records that help you better handle challenging situations.

It usually works by setting up frequent checks on your platform that you can define by cycles, such as each 30s, minutes, hourly, or whatever else value that better fits your business needs.

When everything is alright, the cycle will continue as usual.

But as soon as an issue is detected, your team will receive a notification, whether by phone, by mail, or even via a messenger application, so your team can quickly react to fix the issues and limit the amount of these downtimes.

And that can make a significant impact on your platform’s reliability.

Maximizing Customer Satisfaction

Another essential reason is to keep providing a service meeting your customer’s expectations.

There is no more frustrating experience for a visitor who visits your digital platform than landing on a page that is not operating as expected.

That’s why ensuring you can detect these issues before your platform’s users or visitors catch them is essential to keep them satisfied with your services.

Furthermore, when visitors or users land on pages displaying error codes rather than expected content, they are more willing to leave your platform for good and never return.

They could just move to the concurrence while your business misses potential opportunities.

That’s why monitoring your digital platform matters when it comes to maximize customer satisfaction.

Maintaining a Strong Brand Image

A brand that is already an established leader in its industry or a brand that aims to become one should always ensure its platform’s reliability and efficiency.

In fact, it matters a lot for companies as it demonstrates its commitment to excellence in service delivery.

Running your digital platform in a volatile environment could cost you many dollars, as we saw previously, but it could also reduce your brand image and value perception in the eyes of current or potential customers.

By monitoring their website uptime, companies can limit these possibilities and maintain their credibility by ensuring their website is available when their users need it.

Checking Your Hosting Service Quality

Whether your digital platform is a SaaS product, an e-commerce store, a company internal app, or a website, you are probably now well aware of some good reasons to monitor your solution.

But, a website uptime monitoring system can also be used in different ways, such as to evaluate your hosting service quality.

If, for common CMS such as Shopify, BigCommerce, and Squarespace, the uptime usually remains high, it might be interesting to set up a monitoring system when your platform is self-hosted or cloud-based.

It will allow you to determine if your current hosting solution meets your expectations and users’ demands regarding your digital platform service quality.

Protecting Your SEO Efforts

A reliable website uptime monitoring system can also be a must-have asset for companies aiming to protect their SEO initiatives.

With all the efforts required to get search engine results and all the requirements expected by search engines, your company could greatly benefit from having a system already set up.

It will allow you to identify and quickly resolve potential issues on your digital platform or hosting before they escalate so you can fix them and maintain your platform’s content accessible to search engine crawlers.

That could come in handy because when a digital solution experiences downtime, it disrupts the crawling process, leading to incomplete indexing and potentially diminished search visibility.

That’s why, by ensuring their platform maintains high reliability, businesses can optimize their chances of being consistently ranked and discovered by potential customers.

Protecting Your Advertising Campaign Spending

Finally, another reason to monitor your platform uptime that differs from the usual reasons that come directly to mind when considering such a system is to protect your advertising campaign spending.

Chances are, in fact, high that your business might need advertising campaigns at a certain point to continue its growth.

That is where setting up a targeted advertising campaign might help.

However, even when the campaign has been correctly set and scheduled, you may experience some issues with your platform or its hosting during the running campaign.

Meanings that your potential visitors might land on pages showcasing errors instead of the expected content, resulting in frustration for them and 0 conversion for you.

And as we saw previously, a frustrated user might never come back to your platform and check the competition instead for an equivalent product or services you spent money on.

That is why by keeping track of their platform’s uptime during their ads campaigns, companies might also save many bucks by reacting quickly to potential issues and break temporarily running campaigns that lead to nowhere.

And that’s it for this article!

As you can see, monitoring your website’s uptime is essential for many reasons because of the implications of downtimes extending far beyond just temporary inconveniences.

By implementing an effective uptime monitoring strategy, you can equip your business with the necessary tools to ensure your online presence remains reliable whenever your users need it.